This year at Pub U, I was fortunate to host a panel on click to buy techniques with the wonderful Joshua Tallent from Firebrand, Michelle Hoppe from Book Boutiques, and Elizabeth Turnbull from Light Messages Publishing. I am a passionate…
Your Metadata is Your Garden
By Larry Norton In the life cycle of a book title, much energy goes into launch. Publishing teams are intently focused on getting the details right – title and subtitle, jacket image, pub date, price, marketing copy – to give…
Creating eBook Bestsellers: Free eBooks
At BEA, Kelly Peterson moderated a discussion with three panelists, all of them influential in the eBook industry. As a refresher, these are the panelists: Erin Gorham, Digital Account Manager at HarperCollins Nathan Maharaj, Director of Merchandising at Kobo Susan…