Book Expo America (BEA) – The Book Industry Gathers Together

By Anne Kubek, INscribe EVP/GM This week, the book industry will once again come together at the Javits Center in New York City for Book Expo America or BEA. It was twenty-six years ago when I attended my first BEA…

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Creating eBook Bestsellers: Free eBooks

At BEA, Kelly Peterson moderated a discussion with three panelists, all of them influential in the eBook industry.  As a refresher, these are the panelists: Erin Gorham, Digital Account Manager at HarperCollins Nathan Maharaj, Director of Merchandising at Kobo Susan…

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INscribe’s Hot Hand: Retailer Marketing

We are in full follow up mode here at INscribe after a successful week at BEA. Two of our primary objectives going into BEA were to meet with our existing clients to review their progress over the past year, and meet with our merchandising representatives for each retailer to discuss marketing and promotion opportunities for our clients.  We were thrilled with our progress in both cases.

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