This year at Pub U, I was fortunate to host a panel on click to buy techniques with the wonderful Joshua Tallent from Firebrand, Michelle Hoppe from Book Boutiques, and Elizabeth Turnbull from Light Messages Publishing. I am a passionate…
Creating eBook Bestsellers: Merchandising at Retailers
At BEA, Kelly Peterson moderated a discussion with three panelists, all of them influential in the eBook industry. The panelists: Erin Gorham, Digital Account Manager at HarperCollins, is one of the smartest people you’ll ever meet. She has great tips…
How Do You Spell eBook?
By Evan Swensen In the beginning of the eBook era, many of our authors asked, “What are you doing about eBooks?” This question was usually prompted by a trade article or a conversation with a fellow writer. It was at…