As the digital space evolves and greater complexity creates challenges for publishers, Distribution and Marketing service providers such as INscribe Digital offer solutions, guidance and perspective.
Finding a Role in the Middle
By Judith Rosen | Oct 05, 2012
Although some publishers and distributors were in the digital space long before Amazon introduced the Kindle in November 2007, the then-$399 device offering seamless downloads of relatively inexpensive digital books was definitely the game changer. In the intervening five years, not only have devices and formats morphed and multiplied—and with them challenges, not least of which is how many ISBNs a single e-book needs—but new retail players have continued to emerge. Zola Books, which is still in beta, will begin selling later this year; Kobo is about to relaunch in the U.S. with independent booksellers; and even Ingram is working on an e-book platform (no date has been set yet).
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