by Anne Kubek, EVP/GM
As always, it was great to see so many clients, partners and colleagues at BEA. While the show was whittled down to two and a half days, the INscribe team was busy nearly every minute with meetings, presentations and events! We had many productive discussions with current clients on their businesses. Some clear themes emerged from our meetings, and the panel presentations in which we participated:
Expanding Channels and Markets Continue to Fuel Growth
Throughout the various panels and in meetings and on-the-floor discussions, we heard over and over again about the evolving trends in the marketplace, which we see first hand with our clients. There continues to be growth in the market through territory expansion, retailer expansion, subscription models and library services. We are continuing to work with our clients to get their content distributed broadly and to take advantage of ever-evolving eBook consumer consumption models. At INscribe, we are seeing fantastic growth for many of our clients in both the subscription services and library markets and we look forward to helping even more clients take advantage of these market expansion options.
Direct to Consumer is Getting More Important
Director of Client Services, Kelly Peterson, moderated a panel discussion about Direct Sales with author/client and CEO of Ink Monster publishing, Christina Bauer, Founder of Aerbook, Ron Martinez and Kobo’s Director of Merchandising, Nathan Maharaj. The discussion focused on ways to build a brand that connects with customers, and to determine the best strategies for working both through retailer partners, as well as connecting directly with your readers. As a publisher and author, Christina focused on building that direct relationship with readers, recommending things like thanking readers on Goodreads for writing reviews, and responding to tweets and posts directly. Ron focused on leveraging tools like Aerbook and Aer.io to allow for easy sales to readers. And Nathan spoke about building the right partnerships with retailers to ensure you can leverage the broad expertise that retailers possess.
Driving Your Business is about Great Content, Strong Marketing Plans and Great Partners
We had lots of fantastic meetings with clients at BEA, reviewing their fall release lists and strategizing about ways to maximize sales. At INscribe Digital, we are invested in your success and look forward to these opportunities to work closely with partners to learn more about your business and what we can do to support it.
We look forward to seeing some of you at the Romance Writers of America Conference in July!