INscribe (hearts) Romance, Part 2

By Kelly Peterson, Director of Client Services & Larry Norton, SVP of Business Development

Earlier this week, we posted about the sessions we plan to attend while at the Romance Writers of America (RWA) Conference in NYC, July 23-25. We wanted to share some additional details about the sessions and speakers in case you are interested in attending the sessions in person or following on social media!

RWA 2015 Agenda


Sessions we plan to attend:

Career track

Which Track Is for You: Indie, Traditional, or Hybrid?
Speakers: Serena Bell (@serenabellbooks), Rachel Grant (@rachelsgrant), Monica Murphy (@MsMonicaMurphy), and Bria Quinlan (@briaquinlan)
A panel of best-selling authors go over the pros and cons of multiple career tracks and discuss which approach might work best for you.

Surviving Hybrid: How to Handle the Best (and Worst) of Both Worlds
Speakers: Tera Lynn Childs (@teralynnchilds), Shana Galen (@shanagalen), and Chris Marie Green (@ChrisMarieGreen)
Three multipublished, best-selling, RITA-nominated and RITA-winning authors share what they’ve learned about managing a hybrid career.

Writing Is Big Business! Are You Ready?
Speakers: Lisa Cafferty, CPA, and Marie Force (@marieforce)
New York Times best-selling author and her chief financial officer will answer your questions about federal taxes, deductible expenses, and other items of interest to business-minded authors.

Self-publishing track

Self-Publishing 101: A Primer 
Speakers: Julie M. Cupp and Christy Reece (@ChristyReece)
This session walks attendees through the stages that begin when you write The End. Topics include cover design, copyediting, proofreading, and formatting for and uploading to various retailers.

Focus on CreateSpace
Speaker: Kathleen Brooks (@BluegrassBrooks) and David Symonds (@CreateSpace)
Sure, many people have gone digital, but you can reach additional readers by providing print editions of your book. CreateSpace allows authors to sell paperbacks at the Amazon and CreateSpace online stores and to buy copies of your book for use at book signings and for giveaways. David Symonds from CreateSpace will explain how CreateSpace works and how you could make the best of what it offers.

Book Launches: From Zero to Wow! When You Have No Established Audience
Speakers: Brenna Aubrey (@BrennaAubreyand Cristin Harber (@CristinHarber)
Blogging, multiple book launches in a short time, and Goodreads are some of the strategies Brenna Aubrey and Cristin Harber used to grow their readership. Their tactics also helped them go from virtually unknown authors to being spotlighted in the indie community. Save yourself some hard knocks by learning from these pros how to grow your readership.

Q&A: Everything You Want to Know about Self-Publishing with Barbara Freethy and Bella Andre (SELF-PUBLISHING)
Speakers: Bella Andre (@bellaandreand Barbara Freethy (@BarbaraFreethy)
In this Q&A session with two top-selling indie authors, attendees will learn about all retail platforms, promotional opportunities, global translations, and the evolving audiobook market.

Surviving Self-Publishing When the Success Is Slow to Come
Speakers: Alexis Anne, Mary Chris Escobar (@marychris_e), and Anne L. Parks (@almparks2012)
You did what you were supposed to: you wrote a novel, had it edited, polished it to a shiny gleam, added a fabulous cover, and hit publish. But the readers and money didn’t come. Three indie authors talk about managing your expectations and persevering to write the next book. Get strategies for staying positive and celebrating little wins in a publishing landscape where there is no magic formula for success.

Cover Art That Makes Readers Click
Speakers: Magda Alexander (@MagdaAlexander), Shoshanna Evers (@ShoshannaEvers), Debra Holland (@DrDebraHolland), and Kimberly Killion (@kimberlykillion)
Your book needs a cover that catches readers’ attention and makes them click “buy.” Learn how to spot a bad cover (and fix it!), design your own cover, use typography, pick a premade cover that works for your book, and how to work with a custom cover designer to craft the cover you envision. The presenters will show the key features of a great cover so you’ll know what sells and what doesn’t.

Focus on iBooks
Speakers: Kathleen Brooks (@BluegrassBrooks), Liliana Hart (@Liliana_Hart), and Jill Sanders (@JillMSanders)
New York Times best-selling authors Kathleen Brooks, Liliana Hart, and Jill Sanders share tips and advice for authors (for beginners to veterans) on how to upload and sell books on iBooks.

Write to Success
Speakers: Riley J. Ford (@RileyJFord), A. C. James (@ACJamesauthor), Sarah Makela, and Caridad Pineiro (@CaridadPineiro)
New York Times and USA Today best-selling authors with roots in traditional publishing, hybrid authors, and indie authors discuss the tools you need to be successful in self-publishing. Each workshop attendee will receive a digital copy of the authors’ self-publishing how-to book.


Beyond Business: Taking the Agency/Author Relationship into the New Era
Speakers: Deborah Blake (@DebtheWise), Lucienne Diver (@LucienneDiver), Nalini Singh (@NaliniSingh), Elaine Spencer (@ElaineSpencer), and Nephele Tempest (@NepheleTempest)
Agents from the Knight Agency and authors discuss the changing role of agents in the modern world of publishing.


Blog Your Way to Bigger Sales
Speakers: Jamie Brenner (@NepheleTempest), Maggie Mae Gallagher (@magmaegallagher), Sue Grimshaw (@SueGrimshaw), and Joyce Lamb (@JoyceLamb)
Join a Penguin Random House editor and a panel of authors/bloggers to discover what it takes to blog effectively in order to maximize your potential book sales and increase your name recognition.

Box Set Strategy: Methodology and Lessons Learned
Speakers: Laurie Cooper (@CooperLaurie)
The founder of Pub-Craft discuss methodology and lessons learned when authors have the goal of hitting the USA Todayand/or New York Times best-seller lists with a boxed set.

How to Power Up and Protect Your Brand
Speakers: Angie Fox (@AngieFoxauthor), Jeannie Lin (@JeannieLin), and Shawntelle Madison (@Shawntelle)
A panel of authors discuss four key components that many writers don’t consider until it’s too late. The panel will address control of your online presence, having a plan for how you present yourself online, strategies to protect your brand when working with a team, and what to do if things go wrong.

Making the Right Publishing Choice: The Big Five, Indie, or Hybrid. Which Publishing Option Is Right for You?
Speakers: Anne Barton (@AnneBarton), Valerie Bowman (@ValerieGBowman), Erin Knightley (@ErinKnightley), Ashlyn Macnamara (@ashlyn_mac), Erica O’Rourke (@Erica_ORourke), Sara Ramsey (@Sara_Ramsey), and Maya Rodale (@mayarodale)
Seven panelists share their publishing experiences and have a Q&A to help authors make informed decisions about publishing options. The panelists represent all of the “big five” publishing houses as well as Kensington, indie, and hybrid.

Working with an Independent Publicist
Speakers: Jennifer Fusco (@JenniferAFusco), Lori Handeland (@nightcreatures), and Tawny Weber (@TawnyWeber)
Join two New York Times best-selling authors and their freelance publicist for an in-depth discussion of the author and publicist working relationship.