Mark Lefebvre, Director of Self Publishing & Author Relations at Kobo, was a speaker on the How To Create Romance eBook Bestsellers panel at the recent Romance Writers of America (RWA) conference. The panel discussed a wide range of topics designed to help independent authors to drive sales of their romance titles at various retailers. In this one minute interview, Mark discusses a key takeaway from the discussion, the strategy around utilizing “free” as a means of driving sales overall for authors.
[vimeo 139017051 w=500 h=375]
Follow Mark on Twitter at @MarkLeslie.