Romantic Times – It’s Vegas, Baby!

By: Kelly Peterson, Director Client ServicesRT

The Romantic Times Booklovers Convention is only two weeks away, and I am excitedly setting up publisher and author meetings – and, of course, planning which panels to attend. RT 2016 will be another inspiring and fun conference!

This year I am participating in two panels that will focus on ways to maximize sales through the right branding, marketing, and business decisions for authors with industry leaders. Mark these in your calendar or the RT2016 app!

Author Branding Success Stories
Wednesday, April 13 at 1:30 pm in Palma A
Panelists Naleighna Kai, Christina Bauer, Rebecca Royce, and I will discuss how to build faithful online audiences in order to maximize sales. Topics include understanding reader demographics, defining your brand, leveraging SEO to drive discovery, engaging with fans on social media and working with media and bloggers effectively.

Supercharge Your Career as an Author
Friday, April 15 at 10:00am in Palma A
I will be joining leading innovative publisher Dominique Raccah, CEO of Sourcebooks, for an engaging and insightful discussion about the pivotal stages of growth for fiction authors looking to build their careers. We will discuss the merits of self-publishing and working with a publishing services company or publisher. The discussion will highlight key decisions authors must make in terms of control, support, technology, marketing and sales.

Stay tuned to see what panels I’ll be attending…and about a special event with my friends from iBooks.

I can’t wait to see the great people at Dreamspinner, Kensington, and Book Boutiques…and you! If you’d like to meet up, please email me at